Webmaster Tools
Webmaster Tools require verification of website domain ownership, usually by uploading a specified file, adding META or modifying the website DNS to verify the administrator’s identity. After verification, the webmaster can query various statistical information of his website.
1. Google Search Console
Google Webmaster Tools can obtain data on Google’s crawling, indexing and search traffic, and receive notifications about problems on the user’s website.
2. Bing Webmaster Tools
Microsoft Bing Webmaster Tools can obtain Bing’s search query, indexing and search traffic data. After Yahoo Site Explorer was closed, many functions were also integrated into Bing Webmaster Tools.
Traffic Query Tool
The traffic query tool is used to roughly estimate the traffic of each website. It usually does not require logging in.
1. Alexa
Alexa, as a more authoritative ranking statistics platform, can provide various website ranking information, network traffic data, keyword search analysis, website user statistics and other functions. Alexa also provides simplified Chinese website services.
2. Similar Web
Similar Web is a Google browser plug-in that helps users view the real engagement, traffic sources and website rankings of a website. After installing the SimilarWeb plug-in in Chrome, you can get in-depth traffic engagement and statistics, including monthly website visits and traffic sources (direct, referral, keyword search, social network, email, advertising), website rankings (national, industry and global), the most popular countries of use, and the top 10 paid and organic search keywords.
3. Double Click Ad Planner
Double Click Ad Planner was formerly Google Ad Planner. Through Double Click Ad Planner, a free media planning tool, users can optimize their online advertising. The tool provides traffic statistics for various websites so that advertisers can know the best options for advertising based on traffic.