Skill 1: Establish close relationships based on user locations
Why do many holiday email marketing campaigns fail to achieve the expected results? Because you hope to get more people to open emails during popular holidays, but you don’t send more personalized holiday emails based on more detailed factors such as different regions and different users. Therefore, you must first personalize the email title. For example, when the temperature in the user’s area plummets, send a closely related personalized email with the subject “It’s freezing. (Perfect excuse to stay in and shop)” to bring each other closer.
Skill 2: Maintain emotional connection in the name of kindness
Caring marketing is easier to gain attention than other hard sales. For example, M&S launched the “ClothingExchange” program for the first time. Customers will receive a cash voucher of a certain value every time they donate clothes, and the profits from recycling old clothes will be donated to M&S’s global partner, the United Nations International Children’s Emergency Fund (UNICEF), to provide education for children in need around the world.
Skill 3: Exquisite conversion timing
Papa John’s chooses to ask customers whether they need to create an account when they confirm their order. The cleverness of this is that customers have already placed an order and used the company’s online services. At this appropriate time, the benefits of creating an account will make it natural for customers to create an account on their own, and then the customer’s email address will be obtained.
Skill 4: Fresh Christmas greetings
Poly Jinhan’s Christmas greeting email adheres to the characteristics of simplicity and exquisiteness, using snowflakes to create a warm Christmas atmosphere and using a simple “Merry Christmas” to express deep blessings to customers. The “QR code” in the lower right corner may be the most beautiful QR code. It is designed in combination with the image of a gift and in line with the characteristics of the entire email, reflecting the company’s clever thinking.
Skill 5: Attractive comic email design
In fact, most customers don’t like to receive emails from companies that don’t use their products, but Dropbox has found a way to get users to “return”. Additionally, the email copy subtly communicates that they don’t want to intrude on you, but simply want to remind you why their presence is beneficial to you. When sending these types of emails, you can include a limited-time offer or other incentive to encourage the recipient to repurchase your product or re-use your service.