Studies have shown that on Amazon mobile terminals, brand promotion campaigns with custom images are 40% more likely to be viewed than campaigns with only product display. However, not all images are good images that can increase click-through rates.
Compared with ordinary product images, trademark images or title images, we recommend that sellers use product images with rich backgrounds and stronger storytelling that can present product usage scenarios.
1. Sellers’ custom images also need to meet the following conditions:
1. The image must be at least 1200×628 pixels;
2. The image must not contain any text, logo, etc.;
3. Use the creative material library for management and reuse images from brand flagship stores and posts.
Applicable websites for custom images on the PC include: the United States, Canada, the United Kingdom, Germany, France, Italy, Spain, India, Japan, Australia, the United Arab Emirates and Mexico.
2. How to set custom images?
Advertisers can create brand campaigns in the campaign manager, create brand campaigns in the manager, and edit custom images.
Customized images in brand promotion should focus on how the brand and its products in relevant environments or life scenarios bring value to customers. The images must not contradict the landing page and must be high-resolution, high-quality and beautiful.
3. Promotional labels for customized images on mobile terminals for brand promotion
Buyers attracted by the title and pictures will move their eyes to the three ASINs displayed by the seller in the next second. Therefore, whether these three ASINs can play a role in attracting customers. In brand promotion, if the product has promotional information, the system will automatically capture and display the promotional information without additional operations by the advertiser, which will greatly improve user interaction. Previously, this information could only be displayed on computers. Now, mobile terminals also support the display of this information.
Currently, the types of promotional information that can be displayed include: DOTD (Deal of the day), LD (Lightning Deal), and BD (ASIN Best deal) with high cost performance, which cannot be customized. When the promotion is no longer available, the message will revert to the standard message.
The applicable websites for mobile terminal custom image promotion labels include: the United States, Canada, the United Kingdom, Germany, France, Italy, Spain, India, Japan, Australia, the United Arab Emirates and Mexico.
The above is a detailed explanation of Amazon brand promotion PC-side custom images, I hope it will be helpful to you.