When conducting email marketing activities, the first step is to define your target group as detailed as possible.
Due to differences in customs, culture, consumption habits, economic development levels, etc., customers in different countries and regions also have different preferences for marketing information. For example, many places in Europe do not celebrate Thanksgiving, and students are more sensitive to prices; Japanese users mainly pay by credit card and mobile phone; some consumers in India and Indonesia replace their home TVs faster than developed countries in Europe and the United States; French people like to purchase at Christmas; German online shopping is mainly male consumers; Northern Europe has the highest per capita consumption in Europe, etc. Cross-border e-commerce companies need to understand the culture, customs and festivals, special preferences, consumption habits, etc. of the target market clearly, and then refer to the user’s historical consumption behavior to formulate email content and marketing strategies.
When conducting email marketing activities, there are many ways to obtain a licensed email list. You can buy a list from some list suppliers, and these companies will compile a corresponding list based on your requirements for the demographic characteristics of the target population; you can also rent a list from some companies or publishers related to the target market. The price of buying a list is usually lower, but the information on the list, such as name, contact information, etc., will also be less accurate. Renting a list is more expensive, but it is more cost-effective in the long run. The people on a rented list usually have a direct relationship with the renter, so the information on the list is more accurate.