The title, which is the sentence in the subject line of an email, is a very important factor. It is a key factor that affects whether the recipient will open the email, so you have to make the title look very attractive, such as “Buy now and get 35% off” or “EXCLUSIVE | Save 22% Inside+FREE Gift”.
If potential customers are not familiar with your product, don’t write the product name in the title. Instead, write what benefits your product can bring and focus on the value of the product. For example, suppose you are promoting a new brand of software called OuickNix. Its main function is to help people manage their daily life and time. You decide to use email to promote the product. At this time, the title of the email should not be “Recommended to use QuickNix software”, but introduce the functions of the software and tell people what the software can help them do. A better title could be “A few clicks will make your life in order.”
Your subject line should be under 50 characters long, short and powerful, not too long, and not too complicated, so that it is easy for the recipient to read and understand, so that they can better identify your products, services, and offers, and then click on your email.
When writing a subject line, you have to be very careful about the content of the subject line. Not all words can be put in it. A failed subject line may be filtered out by anti-spam programs, causing your legitimate email offer to be thrown into spam.
For example, do not use more than one punctuation mark in the subject line. In addition, avoid using all capital letters. A subject line like “Buy today and get 35% off!” is better than “BUY TODAY AND GET 35% OFF”, which is almost always considered spam by the program. Also, avoid using acronyms in the subject line, and even some reasonable words (such as MP3, DVD) should be avoided, as they may cause your email to be mistaken for spam.