Depending on the degree of market segmentation, there are roughly three methods of market segmentation: no segmentation at all, complete segmentation, segmentation by one factor affecting demand, segmentation by two or more factors affecting demand, etc.
1. No segmentation at all
No segmentation at all means consciously not segmenting according to different consumer demands. The purpose of doing so is to emphasize the commonality in the market and ignore individuality in order to reduce production and operating costs.
2. Complete segmentation
Complete segmentation is called extreme segmentation, which means that each buyer may be a separate market, and it is completely possible to segment to the maximum extent according to the number of buyers included in this market.
3. Segmentation by one factor affecting demand
Segment some product factors that are relatively common and not very selective.
4. Segmentation by two or more factors affecting demand
The sales of most products are affected by multiple factors of the buyers: consumers of different age ranges have different requirements for many products due to physiological or psychological reasons; consumers of the same age range will also have different demands due to different incomes; consumers of the same age range and the same income class will present complex and different demands due to differences in gender, residential area and many other situations. Therefore, most products need to be segmented according to two or more factors.