Today’s market is evolving from a seller’s market to a buyer’s market. The era of consumer-led marketing has arrived. Faced with a multitude of complex product and brand choices, consumer psychology has shown some new characteristics and trends, which are mainly reflected in the following aspects. (1) Internet marketing is a marketing method that emphasizes…
Benefit segmentation is a classification method based on the different benefits that consumers seek from brand products. Someone in the United States used the benefit segmentation method to study the watch market and found that watch buyers can be divided into three categories: about 23% of consumers focus on low prices, 46% of consumers focus…
In marketing activities, it is often the case that consumers with the same demographic factors have completely different preferences and attitudes towards the same product. This is mainly due to the influence of psychological factors. The psychological factors of market segmentation are very complex and extensive, involving a series of psychological activities and psychological characteristics…
1. Case Background Zhejiang Zhiyu Information Technology Co., Ltd. is a cross-border e-commerce company focusing on the global sales of fashion products. It is a practitioner of China’s manufacturing upgrade, China’s design and China’s brand culture to the world. Its fashion B2C website JollyChic is a typical representative of fashion, personality, creativity, and the combination…
CPA (Cost per Action, billed by the number of results) The evaluation of whether an email marketing campaign is successful mainly depends on the CPA (cost per result) value achieved by the campaign. Before the campaign starts, you need to determine the target CPA first, and when the results of the campaign come out, you…
1. Determine the test population You need to select a portion of your target population as the test population. Regardless of the demographic characteristics of your target population, it is recommended to test at least 25,000 email addresses. The test campaign must be large enough to draw conclusions about whether the campaign is successful. Testing…
1. Only one CTA button Don’t be greedy for short-term cash benefits. There must be a lower limit for the number of CTA buttons in an email. With good customer data and user grouping, generally only one CTA button is needed to focus on what you want to do for readers. This part should focus…
Consumers are becoming more and more interested in cosmetics, and manufacturers are constantly developing and producing new products. People are more interested in organic cosmetics. The cosmetics market in developed and developing countries is booming and the market size will gradually grow. Cosmetics are mainly divided into the following parts: eye cosmetics (eyeliner, eye shadow,…
A lead page is a page on your website that leads to a potential customer when they click on a link in an email. Your email will contain information and quotes, but sometimes the information is not detailed, so you need the help of a lead page to reinforce the information to the potential customer.…
Market segmentation is not determined by people’s subjective will, but because with the improvement of productivity, the abundance of products, the improvement of quality and the increase in varieties, consumers have room to choose, and competition has emerged in the market, and the competition is becoming increasingly fierce. Therefore, enterprises must pay attention to market…