Consumers are becoming more and more interested in cosmetics, and manufacturers are constantly developing and producing new products. People are more interested in organic cosmetics. The cosmetics market in developed and developing countries is booming and the market size will gradually grow.
Cosmetics are mainly divided into the following parts: eye cosmetics (eyeliner, eye shadow, mascara, etc.); facial cosmetics (blush, concealer and foundation); lip cosmetics (lip gloss, lip liner, lipstick, etc.); nail products (nail polish, nail care products, nail polish remover, etc.).
The global cosmetics market is segmented into the following regions: North America, Latin America, Eastern Europe, Western Europe, Asia Pacific (except Japan), Japan, the Middle East, and Africa. At present, the cosmetics market is mainly dominated by North America and Europe, mainly because these regions often release new cosmetics products, have many creative ideas, and consumers have high disposable income. In terms of turnover, the United States is the world’s largest cosmetics market. The United Kingdom occupies a major share of the European cosmetics market because the demand for luxury cosmetics in the United Kingdom continues to increase. The cosmetics market in Asia Pacific is expected to grow fastest due to the increase in disposable income and the awakening of people’s demand for personal care products, especially in China and India, and the shift in products purchased by people from traditional products to international products. The number of working women in India is gradually increasing, and cosmetics advertising and marketing are mainly targeted at these people, and the effect is obvious, which has stimulated the awareness of the demand for cosmetics among Indian women.
Given the growing demand for cosmetics and organic products and the need for cosmetics to cover the flaws of skin aging, the global cosmetics market will grow at a healthy CAGR. In addition, the development of attractive packaging and fashion trends will drive the growth of the global cosmetics market. However, the cosmetics market is hindered to a certain extent by the following factors, such as economic downturn, expensive materials, strict policies, and high packaging prices. The current mainstream companies in the global cosmetics market are: L’Oreal, Avon, Chanel, Unilever, Chantecaille, Procter & Gamble, LVMH, Ciate, Revlon Group, Johnson & Johnson, Lush Cosmetics, Maesa Group, etc.