1. Only one CTA button
Don’t be greedy for short-term cash benefits. There must be a lower limit for the number of CTA buttons in an email. With good customer data and user grouping, generally only one CTA button is needed to focus on what you want to do for readers. This part should focus on your key information and call to action, which is the premise for obtaining a higher conversion rate.
2. More eye-catching position
We always see CTA buttons embedded in the pictures in the body of the email, but the CTA button should stand out from the colorful design of the email. It should be noted that you should not use the same color to embed, otherwise it will be difficult to distinguish visually. If you must choose a color, then place the CTA button below the picture. The button should not be too large, so as not to overwhelm the design of the email itself.
3. Where to put the CTA button
In fact, many customers are too lazy to scroll down the email. If possible, try to put the CTA button in the front. I’m afraid it’s too long to call for action at the end of the email.
4. Navigational copy
Make it very clear what the customer will get when they click the CTA button. Navigational copy is a must, and a simple “More information” or “Learn more” can grab the reader’s visual attention.
5. The shape of the CTA button
You can change the shape of the CTA button from time to time to arouse the desire of email users to click. Abandon the fixed thinking and create surprises for users in small things.
6. Indispensable testing
After fully packaging the CTA button in terms of size, shape, color and text, not everything is ready. Be sure to test the best button among dozens of different alternative buttons. The CTA button click data of a tested email showed an increase of nearly 500% in click-through rate, so let the test verify your ideas.