A lead page is a page on your website that leads to a potential customer when they click on a link in an email. Your email will contain information and quotes, but sometimes the information is not detailed, so you need the help of a lead page to reinforce the information to the potential customer. When doing lead generation, creative promotional materials are the bridge between you and the customer, and the lead page is to get the customer to take action, turn him into a potential customer, or even buy your product. At the same time, make sure the content of the lead page is consistent with the “call to action” content in the promotional materials.
The so-called email marketing campaign is to send your email promotional materials to future customers. If you purchase a list, the list provider will send you the email addresses of the target group, and then you will carry out the actual email marketing campaign yourself. From a technical perspective, you have a list of potential customers, and you can continue to send multiple emails to the people on the list, unless some of them choose to “unsubscribe” or do not accept emails from your company. But if you choose to rent a list, then according to the agreement, you can only send an email to the people on the list once at most. When running a campaign, you need to send your email materials to the list owners, and then they will implement the marketing campaign on your behalf.