Tumblr Founded in 2007, Tumblr (Chinese name: Tumblr) is the world’s largest social blog platform, with more than 200 million blog posts. Tumblr is a new media form between traditional blogs and microblogs. It focuses on expression, social interaction, and personalized settings, making it one of the most popular social platforms among young people. When…
1. Undifferentiated marketing strategy Undifferentiated marketing strategy refers to the enterprise treating the entire market of the product as a target market and using a single marketing strategy to open up the market, that is, using one product and a set of marketing plans to attract as many buyers as possible. Undifferentiated marketing strategy only…
Accenture, the world’s largest management consulting firm, released a consumer research report showing that Chinese consumers born after 1995 prefer shopping in physical stores for mobile phones and tablets. They expect retailers to provide them with personalized, digital experiences when shopping in stores. The study, which comes from a survey of nearly 10,000 consumers in…
1. Intensive single market Choose a market segment to concentrate marketing. The target market is narrow and the risk is high. When other competitors enter, it will have a greater impact on the company. Many small companies often adopt this model due to limited resources. Some newly established companies may also use a market segment…
Before going into production, a small paint factory in the UK conducted a survey on the local interior decoration paint market, interviewed many potential consumers, and investigated and analyzed their various needs for products. Then the market was segmented: 60% of the paint market is a large popular market, which has potential demand for various…
Definition of Social Media Marketing Social media (social networking services, SNS) is a new type of mass media with the purpose of many-to-many communication, mass-created information as content, and Internet technology application. It is an Internet application service designed to help people build social networks. Social media marketing is a marketing method that has emerged…
In the current online marketing activities, commonly used online marketing tools include corporate websites, search engines, e-mails, universal URLs, instant messaging, browser toolbars and other client-specific software, e-books, blogs, RSS (Really Simple Syndication), etc. 1. Corporate Website Corporate websites are comprehensive tools for online marketing. Websites are the most comprehensive source of online marketing information…
Informatization is the foundation of network marketing. Informatization promotes the development of science and technology, economy and society, and makes them undergo major changes. In the Internet information age, the application of the Internet has changed the way information is distributed and received, and changed the environment of people’s life, work and study, cooperation and…
Definition of Internet Marketing Internet marketing is a marketing activity that uses the Internet as a medium and platform, and implements marketing activities in a brand-new way, method and concept, so that trading activities between transaction participants (enterprises, groups, organizations and individuals) can more effectively realize new marketing methods. Internet marketing runs through the entire…
The positioning strategy of the cross-border network target market is a competitive strategy that reflects the competitive relationship between similar product manufacturers. Different positioning methods have different competitive situations. The main positioning methods are as follows. 1. “Tit-for-tat” positioning or “head-on” positioning This is a positioning method that “goes against” the dominant competitor in the…