Definition of Internet Marketing
Internet marketing is a marketing activity that uses the Internet as a medium and platform, and implements marketing activities in a brand-new way, method and concept, so that trading activities between transaction participants (enterprises, groups, organizations and individuals) can more effectively realize new marketing methods. Internet marketing runs through the entire process of enterprises conducting online operations. From information release, information collection to the stage of e-commerce based on online transactions, Internet marketing has always been an important content.
Characteristics of Internet Marketing
In general, Internet marketing has the characteristics of numerous channels, low cost, efficient dissemination, great influence, voluntary acceptance, interactive communication, low utilitarianism, and increasingly hidden. At the same time, Internet marketing also has the following characteristics.
1. Fairness
In Internet marketing, all enterprises stand on the same starting line. Fairness only means providing equal competition opportunities to different enterprises and individuals, and does not mean equality in wealth distribution.
2. Virtuality
Interconnectivity has changed the traditional concept of space, and a virtual space or virtual society that is different from the actual geographical space has emerged.
3. Symmetry
In online marketing, interconnectivity greatly reduces information asymmetry. Consumers can search for any information they want on the Internet and get timely guidance from relevant experts.
4. Speed
Due to interconnectivity, economic activities have the characteristics of rapid operation, so companies can quickly search for any information they need and respond to the market immediately.
5. Positive feedback
In online marketing, due to the rapid transmission of information, people have frequent, rapid and intense interactions, thus forming a continuously strengthened positive feedback mechanism.
6. Globality
The Internet transcends national and regional restrictions, making the economic activities of the whole world closely linked. The rapid flow of information, currency, products and services has greatly promoted the process of world economic integration.