Informatization is the foundation of network marketing. Informatization promotes the development of science and technology, economy and society, and makes them undergo major changes. In the Internet information age, the application of the Internet has changed the way information is distributed and received, and changed the environment of people’s life, work and study, cooperation and communication. With the rapid development of the Internet, it will gradually evolve into a “virtual market” and a “virtual society”, which will open up broad prospects for many online operators to carry out network marketing, thus leading to the emergence of network marketing.
Consumer behavior has changed with the development of Internet technology. First, it is manifested in the change of media contact time. The Internet and mobile applications have changed people’s ways of life, work, entertainment and learning. In particular, the advent of the multi-screen era has made this contact time the biggest change. Secondly, it is manifested in the increase of consumer initiative consumption. Since the Internet provides great convenience for consumers to actively obtain information, consumers can search and collect information about products/services on the Internet as a basis in the process of purchasing decisions, and then decide on their purchasing behavior.
The Internet promotes changes in corporate marketing models. First, the development and popularization of network marketing has linked enterprises of different fields, types and characteristics together. Enterprises can directly face their products and services to the world through the Internet, thereby reducing traditional transportation and communication costs. Secondly, enterprises can directly communicate with customers and deal with problems that arise in marketing through the Internet, making it convenient for customers to find the information they need in a timely manner. This not only improves work efficiency, but also reduces unnecessary employees at work, reduces employee salary costs and some daily expenses. Thirdly, enterprises can sell products directly through the Internet, automate management, reduce management personnel, reduce marketing channel costs, and improve sales management efficiency. Finally, due to the openness and globality of the Internet, the company’s online marketing is no longer limited by time and space. Enterprises can not only implement a marketing strategy that operates around the clock, but also break through the regional restrictions of traditional markets, expand the market to every corner of the world, and promote better development of enterprises.