In the current online marketing activities, commonly used online marketing tools include corporate websites, search engines, e-mails, universal URLs, instant messaging, browser toolbars and other client-specific software, e-books, blogs, RSS (Really Simple Syndication), etc.
1. Corporate Website
Corporate websites are comprehensive tools for online marketing. Websites are the most comprehensive source of online marketing information for enterprises. The main purposes of establishing corporate websites are: to convey basic information such as corporate brand image and corporate culture to the public through websites; to publish corporate news, supply and demand information, talent recruitment and other information; to provide certain information and services to suppliers, distributors, partners, direct users, etc.; to display, promote and sell products online; to collect market information and registered user information; and other content and forms with marketing purposes or marketing effects.
2. Search Engine
A search engine refers to a system that collects information from the Internet based on certain strategies and uses specific computer programs, and after organizing and processing the information, provides retrieval services to users and displays the relevant information retrieved by users to users. Search engines include full-text index, directory index, meta search engine, vertical search engine, collection search engine, portal search engine and free link list, etc.
3. Email
Email is one of the most commonly used Internet services. Email is not only a personal communication tool, but also increasingly has an inseparable relationship with corporate business activities. Therefore, email has become one of the effective tools for online marketing information transmission and plays an extremely important role in online marketing. Commonly used email service websites in the world include Gmail, outlook.com, AOL Mail, Yahoo Mail, etc.
4. Weibo Marketing
Using Weibo as a marketing platform, every listener (fan) is a potential marketing target. Enterprises spread corporate information and product information to netizens by updating their Weibo, and establish a good corporate image and product image. By updating the content every day, you can communicate and interact with everyone, or publish topics that everyone is interested in, so as to achieve the purpose of marketing.
5. Instant Messaging
Instant Messaging (IM), also known as instant communication, refers to a tool that can communicate online in real time, which is usually called an online chat tool, such as WhatsApp and Tencent QQ. The application of instant messaging in online marketing is mainly reflected in: real-time communication to enhance customer relationships, online customer service, online sales and purchase services, online advertising media, and viral marketing information dissemination tools.