Definition of Social Media Marketing
Social media (social networking services, SNS) is a new type of mass media with the purpose of many-to-many communication, mass-created information as content, and Internet technology application. It is an Internet application service designed to help people build social networks. Social media marketing is a marketing method that has emerged with the community of the Internet.
Social media marketing is the use of social networks, such as online communities, blogs, encyclopedias or other Internet collaboration platforms and media meters to spread and publish information. It is a way of marketing, sales, public relations processing and customer relationship service maintenance and development.
Choice of social platform
To do a good job in social media marketing, you must first choose the right social platform. According to the category and point of the product, choose a more active and easier to maintain social platform. Nowadays, there are many social platforms of various types. Cross-border e-commerce companies should choose a social media marketing and promotion platform that is truly suitable for their own categories according to their own needs.
Before choosing a social platform, cross-border e-commerce companies should first analyze their product features, the consumption habits of customers in the target country, and some social platforms where customers are active. Some social media marketing with low conversion rates often have two problems: one is that the selected social website is not suitable, and the other is that the operation method or strategy is not in place.
For the field of cross-border e-commerce, because customers come from different countries and regions, there are many social platforms involved, so when doing social media marketing, you may have to cover several platforms. However, this does not mean that all platforms that can be involved should be used. You should choose one or several most suitable platforms. Because our resources are limited, we cannot only pursue quantity without quality. Only by finding the most suitable social platform can we save the cost of marketing and promotion on the basis of improving traffic conversion rate.