Tumblr
Founded in 2007, Tumblr (Chinese name: Tumblr) is the world’s largest social blog platform, with more than 200 million blog posts. Tumblr is a new media form between traditional blogs and microblogs. It focuses on expression, social interaction, and personalized settings, making it one of the most popular social platforms among young people. When conducting brand marketing on Tumblr, special attention should be paid to the expression of content. For example, telling a story for your brand is much more effective than directly introducing the company and products in a blog post. Attractive blog content can quickly spread through Tumblr’s social attributes, thus achieving the purpose of marketing.
VK
VK (formerly VKontakte) is a well-known online social networking service platform in Russia. It is the second largest network platform in Russia after the network search engine Yandex. VK users are mainly distributed in Russian-speaking areas such as Russia, Ukraine, Belarus, Azerbaijan, Kazakhstan, Kyrgyzstan, and Moldova. Similar to Facebook, VK allows users to post messages publicly or privately, create communities, public pages and events, share and tag images, music and videos, and has browser-based games and other features.