1. Spam
When using email marketing tools, emails can only be sent to those who have been authorized in advance (there are many ways to obtain customer permission, such as membership, mailing lists, newsletters, etc.).
2. The subject of the email is cumbersome
The subject of the email is the first information that the recipient can see. The subject plays a very important role in whether the content of the email can attract attention. The subject of the email should be concise so that the recipient can decide whether to continue reading the content of the email.
3. Hide the sender’s name
If the sender’s name is hidden when sending an email, the credibility of the email content will be greatly reduced. Carrying out cross-border network marketing activities should be based on integrity.
4. Complex email content
Email marketing should strive to be concise and express your appeal in the simplest content. If necessary, you can provide a link (URL) to the detailed content. If the recipient is interested, he will actively click on the linked content. Otherwise, more content will only cause the recipient to be disgusted. For those users of free mailboxes, because of the limited capacity, emails that are too large will definitely be deleted first. Generally, the size of each email should not exceed 7KB.
5. Important content as attachments
Some senders save trouble by inserting one or more files of different formats as attachments into the email content, which brings great trouble to the recipient. Therefore, it is best to use documents in plain text format and arrange the content in the body of the email as much as possible.
6. Sending too frequently
Studies have shown that it is appropriate to send emails with the same content 2 to 3 times a month. Don’t make the mistake of thinking that the higher the frequency of sending, the deeper the impression on the recipient. Too frequent email “bombing” will only make people bored. If you send the same email several times a week, you will definitely be included in the “blacklist”, and you will lose those potential customers forever.