Whether in the e-commerce field or the popular Internet field, there are two major roles: “product” and “operation”. If “product” itself is from 0 to 1, then the task of “operation” is to gradually add more 0s after 1. In the Amazon cross-border e-commerce industry, the product cannot change its use value from the moment…
“Product details page” refers to the page that consumers see after clicking on the listing link on the Amazon platform. 1. Variant quantity information The recording of the number of product variants is extremely important for the subsequent construction of product portraits, because the larger the traffic of a single listing, the more willing the…
In addition to gender and ethnicity, geographic location also affects the actual consumption level of Americans. According to the annual income distribution of middle-class families in the United States in 2018, it can be seen that the consumption capacity of the east and west coasts is relatively strong. For example, Washington State, California, Utah, Colorado…
Amazon’s stock price has been growing steadily since 2017. During the 2020 epidemic, Amazon experienced a sharp rise, and its stock price has exceeded $3,000. From the perspective of the flywheel, Amazon’s rising stock price represents the growth of the platform, which will also lead to lower product costs, improved buyer experience, and increased traffic.…
Founded in 1995, Amazon is the largest e-commerce platform in the United States and one of the earliest companies to start e-commerce. In the early days, Amazon only had its own book category, but now it has become an online retailer and Internet company with the most product varieties. In 2019, Amazon’s online sales ranked…
So how to combine the idea of “funnel model” to optimize traffic? Traffic = exposure x exposure click rate, so if there is no problem with exposure, the operator needs to focus on the exposure click rate. The exposure page of a product listing contains the following elements. 1Exposure picture, i.e. main picture. 2Listing title.…
Sellers with branded stores can create a store homepage. The traffic entering the store through the brand homepage is generally stable, while brand promotion through headline ads can bring more traffic and conversions to branded stores. These traffics are the foundation for the early stage of store branding and need to be carefully maintained. By…
In the process of product listing operation, operators also need to understand what is the exposure traffic conversion model, that is, the funnel model of product listing, just like dealing with advertising problems. The biggest difference between the product listing funnel model and the advertising funnel model is the uncertainty of the data. For example,…
Regarding the exposure of product listings, the core is the following three points: weight, keywords, and titles. 1 Weight refers to the weight of the listing and the weight of the store. The weight of the listing is generally linked to sales and reviews, while the weight of the store is linked to the health…
The inventory-to-sales ratio is also called the inventory-to-sales ratio, which refers to the ratio of the average inventory quantity to the sales volume in a certain period of time. It is mainly used to evaluate the overall situation of the product’s immediate inventory. The calculation formula is: Inventory-to-sales ratio = [(beginning inventory + ending inventory)/2]/sales…