“Product details page” refers to the page that consumers see after clicking on the listing link on the Amazon platform.
1. Variant quantity information
The recording of the number of product variants is extremely important for the subsequent construction of product portraits, because the larger the traffic of a single listing, the more willing the seller will be to increase the number of variants in the link to increase conversion. Therefore, recording the number of variants of different search ranking links under a single search keyword is of great reference significance for analyzing the traffic distribution of different search rankings.
2. Product price segment
When collecting exposure page price information, operators can only collect exposure prices, while on the product details page, operators can collect the product price segment of each listing link.
3. Product ranking information
In the “Product details” section of the product details page, the Amazon platform will record the sub-category and its ranking information corresponding to each product. Generally speaking, the ranking information is divided into large category ranking and small category ranking. “Clothing, Shoes & Jewelry” refers to the ranking of major categories, and “Women’s Shops” and “Women’Casual Dresses” refer to the ranking of minor categories. Product ranking information is one of the most important information in the product details page data. It can help operators improve operational efficiency in data-based product selection, data-based operations, and the construction of product portraits.
4. Product ASIN information
The ASIN information on the product details page can be used to locate specific products. There are two sources of data: one is the ASIN information in the “Product details”, and the other is the URL information in the listing link.
5. Other product details page information
There is also some other product information on the product details page, such as five-point description information, A+ graphic content information Q&A information, review text information, etc. This type of information is not very effective when building a product portrait system. Operators can consider whether to obtain this data based on their own business needs.