Whether in the e-commerce field or the popular Internet field, there are two major roles: “product” and “operation”. If “product” itself is from 0 to 1, then the task of “operation” is to gradually add more 0s after 1. In the Amazon cross-border e-commerce industry, the product cannot change its use value from the moment it comes off the factory production line, but the operator can enhance the additional value of the product through services.
For example, how to expose suitable products to suitable users through accurate advertising is part of the service. This is because the cost of advertising will eventually be reflected in the price of the product. If the advertising is not accurate, the price of the product will also increase due to the increase in marketing costs. Consumers have to pay a higher price to buy the same product, and the value of the service will decrease.
In addition to advertising, each link in the operation work, such as listing optimization, customer service system, and inventory management, can reflect the service value of the brand. Under the same product quality, how to create a more attractive listing link? In the case of time difference, how to quickly and accurately feedback the questions raised by users? Under the premise of unpredictable accidents such as the epidemic, how to ensure that FBA inventory is not out of stock? These problems can be solved one by one through refined operation methods.
In the future, the core competitiveness of Amazon platform merchants will inevitably be reflected from the perspectives of products and services. The former relies on product production capabilities represented by supply chain resources, while the latter relies on user service capabilities represented by refined operations. As an operation practitioner, only by accumulating operation experience and data analysis capabilities at the same time and improving the service value of one’s work to users can one occupy a place in future commercial competition.