In addition to gender and ethnicity, geographic location also affects the actual consumption level of Americans. According to the annual income distribution of middle-class families in the United States in 2018, it can be seen that the consumption capacity of the east and west coasts is relatively strong. For example, Washington State, California, Utah, Colorado in the west, Minnesota in the north, Virginia, Delaware, New Jersey, Massachusetts, Connecticut in the east, etc. are all in the first echelon of income. However, in New Mexico in the southwest, Arkansas, Louisiana, Mississippi, Alabama in the southeast, and West Virginia in the east, the average annual household income level is less than 50,000 US dollars, and the income level is relatively low.
The income distribution can also be compared with the population distribution. By comparison, it is not difficult to find that California has very high consumption capacity and population level; followed by Texas, Florida and New York, the overall consumption capacity of these regions is also relatively high and the population is relatively large. With these data, operators can know where the market is broad and focus on the sales seasons in these areas. By optimizing product descriptions and pages for specific states, sales and conversion rates can ultimately be increased.