Sellers with branded stores can create a store homepage. The traffic entering the store through the brand homepage is generally stable, while brand promotion through headline ads can bring more traffic and conversions to branded stores. These traffics are the foundation for the early stage of store branding and need to be carefully maintained. By increasing brand awareness and product repurchase rate, you can gradually build a successful branded store, and ultimately gain brand premium capabilities and increase store profits.
In the store Insights operation panel, the most important thing is the custom source tag function. It is another interface between Amazon and the outside of the site. By setting data tags for different drainage channels (such as Facebook, Google YouTube, etc.), Amazon can automatically count the effects of off-site drainage, including traffic and conversion.
This has something in common with the channel operation of domestic Internet operations: drainage through different channels and analyzing the traffic and conversion brought about, so as to carry out the next step of promotion in a targeted manner.