The inventory sell-out rate refers to the ratio of sales volume to inventory from the time a product is purchased to a certain period of time, which represents whether the product itself is popular. The calculation formula is: Inventory sell-out rate = sales quantity/purchased inventory quantity x 100% Since cross-border e-commerce pays more attention to…
Many operators only focus on the daily fluctuations of traffic and orders when processing the traffic report of the listing. Once the link traffic is found to be declining, they will rush to advertise and promote. It is a good thing to pay attention to the traffic changes, but doing so will fall into inertial…
After entering the recession period, product sales, review scores and profits will continue to decline, some competitors will begin to withdraw, and new designs and better functions will begin to appear on the market. At this time, the primary goal is to reduce the proportion of marketing expenses, avoid redundant inventory, and focus more on…
When the product enters the mature stage, you can take the initiative to analyze the relationship between sales and prices to find the most profitable pricing point. Since sales and prices are inversely proportional, for products with multiple SKUs, you can find a more profitable pricing range through the change of ladder pricing. In addition,…
The following will be explained in conjunction with the Excel file of “cleaned product portrait data”: After opening the data table, you first need to evaluate the logarithmic function of the product ranking data. You can insert a column after the “ClothingShoes & Jewelry” column and name it “In Ranking”, and use the Excel built-in…
Sellers familiar with Amazon have heard of the flywheel theory. Simply put, it is to bring traffic by improving user experience and continuously promote the growth of the platform. In the process of platform growth, more low-priced products are brought in through low costs, and better consumer experience brings more traffic and conversions, which will…
When Amazon was founded in 1995, it chose the book category as its sales focus. This is not because Bezos simply likes to sell books, but because books are naturally branded and standardized products, and users are more familiar with the products, so they are suitable for online sales. In the early days of its…
Amazon Prime membership system is divided into formal members and student members. There are two payment methods: monthly payment and annual payment. Student members can enjoy a half-price discount. The conversion rate of Amazon Prime members is 74%, and the conversion rate of non-members is 13%. At the same time, Amazon Prime members have exceeded…
1. Commodity cost Commodity cost includes procurement cost, domestic logistics fee, first-leg logistics fee, FBA delivery fee and FBA monthly storage fee. When the purchase volume increases, the procurement cost will be slightly reduced, and the logistics fee can also be obtained at a more favorable price. FBA delivery fee is relatively fixed, and Amazon…
For sellers, the most important thing for cross-border e-commerce is not products or operations, but stable cash flow. Inventory, manpower, venues and other links are all costs. Once a healthy cash flow cannot be maintained, small and medium-sized enterprises will directly face the risk of staff loss and plummeting sales. The logistics cycle plus the…