Regarding the exposure of product listings, the core is the following three points: weight, keywords, and titles.
1 Weight refers to the weight of the listing and the weight of the store. The weight of the listing is generally linked to sales and reviews, while the weight of the store is linked to the health of the store and the operating time. Therefore, in the daily operation process, operators must ensure that their products are of high quality to prevent bad reviews and maintain an excellent listing weight on the one hand; on the other hand, they must always pay attention to not violating the terms and rules of the Amazon platform and keep the store’s ODR value and effective tracking rate at a healthy level.
2 The importance of keywords is self-evident.
3 The optimization method of the title is similar to that of the keyword. The operator can understand the title as the keyword with the highest exposure weight. In addition, the biggest difference between titles and keywords is “readability”. Although this has little to do with exposure (because the quality of “readability” does not significantly affect exposure, the “readability” of the title will affect the exposure click rate of the listing, thereby affecting the weight of the listing. Therefore, when optimizing the title, operators need to pay attention to maintaining the “readability” of the title at a good level to ensure that when users see the title, they can understand what specific products the listing sells.