At present, LinkedIn platform has more than 400 million users, employees of different companies contact each other on the platform, find jobs, improve their companies and services, and exchange business ideas and information. Regardless of the category of cross-border e-commerce enterprises, most of their potential customers are using LinkedIn. LinkedIn advertising will undoubtedly bring greater…
If cross-border e-commerce companies want to expand into the international market, search engine rankings will directly affect the effectiveness of marketing and promotion. Many companies’ years of promotion experience show that choosing a larger search engine for marketing can enable companies to achieve better promotion results. If they can get a top search engine ranking,…
Currently in the European and American markets, many sellers use Pinterest to attract traffic. According to statistics, more than 68% of users who register for Pinterest are women, and most of them are young women. Therefore, in order to do a good job in social media marketing, in addition to choosing a suitable social platform,…
Despite having more than 200 million users, Pinterest is still not as influential as Facebook and Instagram, but Pinterest has played an unparalleled role in stimulating customers’ potential purchasing power. For cross-border e-commerce companies that want to expand into international markets, Pinterest advertising is worth investing in. Click “create anad” to start creating a Pinterest…
As a social platform, although Pinterest was established only a short time ago, it has developed very quickly, and its operating model has been emulated by social platforms in various countries. Today, Pinterest has used its resources in social networks to gradually shift its strategic focus to the field of e-commerce. On this platform, users…
1. Test ad variations Ads accounts are organized by campaigns. Each campaign created has a budget, bid, targeting options, and ad variations. Create at least 2-4 ad variations within a campaign, using different ad copy, call-to-action phrases, and images. By testing these ads, you can discover which ads perform best. Initially, all ads created and…
To effectively attract potential customers, text ads should be specific, relevant, attractive, and appealing. Here are some tips on how to write successful text ads and common mistakes to avoid. 1. Emphasize what makes you different Ads should showcase more competitive products, services, or offers as much as possible. The following advantages can be used…
Building a valuable network of relationships A valuable network of relationships means turning general connections into actual relationships, and at the same time gaining recognition and attention from others in the social circle. Nowadays, even the high-end LinkedIn cannot avoid the problem of general social media content overflow, and the phenomenon of content homogeneity also…
Although advertising Pins look like regular Pins, they have more functions. Through advertising Pins, you can add keywords to Pinterest and target specific target groups to achieve goals such as increasing brand awareness and improving conversion rates. Cross-border e-commerce companies can target the audience of advertisements based on user demographics, search terms and interests. 1.…
1. Clicks Clicks are the core indicator for evaluating the effectiveness of search engine marketing. It indicates how much traffic the company has brought to the company through the advertisements placed on search engines or related networks. At the same time, clicks cost money, which determines how much money the company intends to pay for…