1. Number of impressions The number of impressions is the frequency of ad display. Each time an ad is displayed on a search results page or other website in the Google ad network, it is counted as an impression. This indicator is used to observe whether the ad has been delivered, whether many people search…
From a formal point of view, whether the email sent has obtained permission in advance is an important sign to distinguish between permission email and spam; from a connotation point of view, the value and benefits provided by the email are the key to whether the email can be welcomed by customers. Email marketing in…
Google branded its search engine marketing advertising project as “Google AdWords”, while Microsoft named its SEM advertising project on Bing as “Microsoft AdCenter”. Google AdWords is a paid online promotion method that uses Google keyword advertising to promote websites. You can choose a variety of advertising formats including text, image and video ads. It is…
To run an AdWords ad, click “New Campaign”. First, you need to select the type of campaign you want to create based on your advertising goals and create a campaign. The campaign type is used to determine where users will see your ads, and you can choose more specific ad placements through ad targeting. For…
Keyword advertising is a form of paid search engine marketing, which can also be called search engine advertising, paid search engine keyword advertising, etc. It belongs to the CPC (Cost Per Click) charging system, that is, advertising fees are charged according to the number of clicks. The principle of keyword advertising: When a user uses…
Set up ad groups Each campaign can contain one or more ad groups, and each ad group contains ads and keywords. Ad groups allow businesses to organize ads by common themes, such as the type of product or service you want to promote. Set up ad groups and fill in ad group names and keywords.…
Search Engine refers to a system that collects information from the Internet according to certain strategies and uses specific computer programs, organizes and processes the information, provides retrieval services to users, and displays the information related to the user’s search to the user. Search engines include full-text indexes, directory indexes, meta search engines, vertical search…
Choose copy that will attract the attention of your target customers. LinkedIn members prefer to get unique information related to their careers or skills, so when creating ads, think from the perspective of your target customers. Make members notice and click on your ads by highlighting white papers, free trials, unique benefits, or demonstrations. "Add…
LinkedIn is a social networking service platform for business customers, which minimizes and refines the concept of social networking. The purpose of this platform is to allow registered users to maintain their connections in business interactions. Next, I will briefly introduce the registration process of LinkedIn. 1. Fill in the registration information Open the LinkedIn…
(1) Fill in the name and select the network to be delivered First fill in the name of the campaign, then select the network to be delivered. The system has selected “Search Network” by default. At the same time, you can select “Add Display Network” so that the campaign will also be delivered in the…