Choose copy that will attract the attention of your target customers. LinkedIn members prefer to get unique information related to their careers or skills, so when creating ads, think from the perspective of your target customers.
Make members notice and click on your ads by highlighting white papers, free trials, unique benefits, or demonstrations.
"Add some powerful call-to-action phrases, such as trial, download, register, or request a quote.
Include a picture related to the product or service you offer in your ad. LinkedIn’s background color is neutral, so pictures with bright colors are more likely to attract the attention of your target customers.
Create a target audience
Set the geographic location of the target audience for the ad, and you can specify that the ad should be displayed to certain countries or regions. In addition, you can further refine your target audience by setting special conditions (such as company name, industry, company size, position, job title, etc.), and the system will show the number of target audiences predicted by the right side.
Set bids and delivery time
Set the bid information and delivery time for the ad. First, set the bid type (Bid Type), you can choose CPC (Cost per Click) or CPM (Cost per impressions). Then, fill in the daily budget (Daily budget, the actual daily budget may be up to 20% higher than the amount filled in) and the maximum bid limit (Bids, the maximum amount a merchant is willing to pay for each click or thousand impressions of the ad). Finally, fill in the ad delivery schedule and set the start and end dates for the campaign.
Fill in payment information
Confirm the advertising account information and fill in the payment information to pay for the costs incurred by the advertisement.