(1) Fill in the name and select the network to be delivered
First fill in the name of the campaign, then select the network to be delivered. The system has selected “Search Network” by default. At the same time, you can select “Add Display Network” so that the campaign will also be delivered in the Display Network. Ads will only be displayed when the forecasted ads are effective and the merchant has not spent all the budget on the search network. The display ad effect will not affect the search network quality score.
(2) Set the location and language
Set the geographic location and select the language used by the target users to ensure that the ad reaches the target customers. By setting the geographic location, you can specify the geographic area where the ad will be displayed.
(3) Set the bid
Set the appropriate bid. You can choose between automatic bidding strategy and manual bidding strategy. The fee you pay is usually lower than the maximum bid. Generally, the bidding strategy can be set to “Automatically strive for as many clicks as possible” or “Manual bidding per click”. The “maximum bid limit for each click” refers to the maximum amount the merchant is willing to pay for each click on the ad. By managing the bid, you can influence the traffic obtained by the ad and the return on investment generated. AdWords ads are ranked based on both quality scores and bids.
(4) Set a budget amount
Set a budget amount. The budget amount is for a single campaign (not the total amount for all campaigns), and represents the average amount you are willing to pay for the campaign each day; or ensure that the monthly budget (average daily budget multiplied by the average number of days in the month 30.4) is within an affordable range. The actual cost may be lower than the budget amount, depending on how you manage bids. If you are new to AdWords, you can set your daily budget to an amount between 10 and 50 yuan. After adopting a new budget, check your account every day to understand the performance of your campaign.
(5) Fill in the ad delivery schedule
Fill in the ad delivery schedule, set the start and end dates for the campaign, and choose to display ads on certain days of the week or during specific times. By default, AdWords campaigns are set to “all day,” which means that ads can be displayed on every calendar day. Suppose a cross-border e-commerce company that sells skiing equipment checks the “Day and Hour” performance on the ad delivery time page and finds that the best ad performance is when the “Arctic” program is broadcast on local American TV between 8 and 11 a.m. on Tuesdays. In this case, the company can adjust the time the ad is displayed on Tuesdays so that it is only displayed during this time period.
(6) Fill in additional information
Fill in additional ad information. By adding additional information to your ad, you can make your ad more visible. Additional information formats include call buttons, location information, links to specific parts of your website, and additional text.
To optimize the performance of text ads, AdWords will select additional information to display based on each specific search on Google. Therefore, it is recommended to use all additional information that is relevant to your business goals. Many types of additional information require a little setup and are manual additional information; some additional information will be automatically added when AdWords predicts that they can improve ad performance and are automatic additional information, which does not require setup.