At present, LinkedIn platform has more than 400 million users, employees of different companies contact each other on the platform, find jobs, improve their companies and services, and exchange business ideas and information. Regardless of the category of cross-border e-commerce enterprises, most of their potential customers are using LinkedIn. LinkedIn advertising will undoubtedly bring greater visibility and sales to enterprises.
1. Create a company homepage
Before creating LnkedIn ads, you must first create a company homepage and fill in information such as the company name and LinkedIn public URL. After the creation is completed, add information such as company description, website link, company size and industry.
2. Create an ad campaign
There are 3 types of LinkedIn ad campaigns, namely SponsoredContent, Sponsored InMail and TextAds. Select the appropriate ad type and create an ad campaign. Here we take text ads as an example.
Click the “Select” link after “Text Ads” and fill in the campaign name and the language of the target audience.
3. Create an ad
To create an ad, first fill in the URL of the ad target page, which can be a page on LinkedIn or other URLs, then fill in an attractive ad title, image and description. Three different ad formats will be previewed on the right.
You can add multiple ads to a campaign, and add at least 2 to 3 ads to run at the same time, so that you can compare their performance. When an ad brings a higher click-through rate, close the low-performance ads to get a higher return on investment.