If cross-border e-commerce companies want to expand into the international market, search engine rankings will directly affect the effectiveness of marketing and promotion. Many companies’ years of promotion experience show that choosing a larger search engine for marketing can enable companies to achieve better promotion results. If they can get a top search engine ranking, companies will attract target customers one step earlier than other competitors, further expand export channels, and thus maximize corporate profits.
(1) Google
Google is recognized as the world’s largest search engine. It was founded on September 4, 1998 by two Stanford University students, Ali Page and Sergey Brin. This multinational technology company based in the United States has businesses including Internet search, cloud computing, advertising technology, etc., and also develops and provides a large number of Internet-based products and services. Its main profits come from advertising services such as AdWords.
Globally, Google currently still occupies more than 90% of the global market share with an overwhelming advantage. In addition to Google, Bing and Yahoo are also mainstream search engines. In the past two years, Russia’s Yandex has developed rapidly and has occupied more than 95% of the market share in Russia and neighboring countries.
(2) Bing
Bing is a new search engine service launched by Microsoft in 2009 to replace LiveSearch. To meet the usage habits of Chinese users, Bing’s Chinese brand name is “Bing Ying”, which means “whatever you ask for, you will get it”.
As one of the world’s leading search engines, Bing has become the second largest search engine in North America as of December 2017. Although it is still far behind Google, Bing is more than just a search engine. It will be deeply integrated into all Microsoft services and products.
(3) Yahoo
Yahoo is a famous American portal website and the first website in the world to provide Internet navigation services, including search engines, email, news, etc. Yahoo is the oldest “classified directory” search database and one of the most important search service websites. From the perspective of global user distribution, although Yahoo does not occupy a large market share, it is still the third most popular Internet search engine in the United States. It also competes with Google in the Japanese market and occupies a large market share.
(4) Yandex
Yandex is one of the important portal websites in Russia, providing services including search, news, maps, encyclopedia, email, e-commerce, and Internet advertising. Yandex search engine is deeply loved by Russians because it has mastered a large number of complex Russian grammars. It has occupied more than half of the market share of local search engines in Russia, surpassing Google in Russia. At the same time, Yandex is also the second most popular search engine in Europe.
(5) NAVER
NAVER is a famous portal and search engine website in South Korea. Its logo is a straw hat. It was officially put into use in June 1999. It uses a unique search engine and is the leader in Korean search services. In addition to search, NAVER also provides many other services, such as Korean news, email, etc. NAVER also provides localized search services. When users search, NAVER will classify and organize the search results according to websites, news, blogs, pictures, shopping, etc., filtering and rejecting many junk sites and junk information.