From a formal point of view, whether the email sent has obtained permission in advance is an important sign to distinguish between permission email and spam; from a connotation point of view, the value and benefits provided by the email are the key to whether the email can be welcomed by customers. Email marketing in the true sense refers to permission email marketing. Spam not only does not conform to online business ethics and causes great harm to customers, but also violates relevant laws and regulations.
The principle of permission marketing is very simple. Before promoting products or services, companies must obtain the “permission” of customers in advance, and then send product or service information to customers by email. For example, when users register as members or fill out online forms, some companies or corporate websites will ask “whether you want to receive the latest product information sent by the company from time to time”, or give a list for users to choose the type of information they want to receive.
The main method of permission email marketing is to provide valuable information to target users through mailing lists, newsletters, electronic publications, etc., and at the same time attach a certain amount of commercial advertisements.