Building a valuable network of relationships
A valuable network of relationships means turning general connections into actual relationships, and at the same time gaining recognition and attention from others in the social circle. Nowadays, even the high-end LinkedIn cannot avoid the problem of general social media content overflow, and the phenomenon of content homogeneity also exists. To stand out from the homogeneity phenomenon, you must create some content that is valuable to others, and even if you just forward it casually, you must simply express your own opinions.
For cross-border e-commerce companies, building relationships is also crucial. Relationships are mainly reflected in the emotional management of customers. For example, who visits your homepage, what content they share, and what feedback they have on the content are the basis for companies to establish relationships with users and also a way to understand customers. Another thing is to be a problem solver rather than a product promoter, and make more suggestions and demonstrate value.
2. Contribute to valuable group discussions
One of the tenets of content marketing is that marketers must deliver value to potential customers through quality content. This marketing method focuses more on establishing mindset guidance, allowing customers to feel the benefits in daily life, and naturally prefer your brand when making purchasing decisions. This principle also applies to LinkedIn group discussions.
For marketers, discussion groups can help them learn information and reach potential customers. Customers have already gathered spontaneously based on their interests. Marketers only need to spend a little effort to get positive responses and trigger active topic discussions. This potential resource is very valuable.
3. Focus on small groups and avoid casting a wide net
In LinkedIn group discussions, if you are an ordinary person and have no network influence, you should focus on your industry, slowly accumulate in the areas you are good at and want to learn, strengthen your advantages and prestige on certain topics, and also facilitate the establishment of stable relationships with some people in the discussion group. On LinkedIn or other social platforms, even the best content may be buried and may not get attention. Sometimes focusing on small groups is much more effective than casting a wide net, especially in group discussions. The more focused you are, the longer you stay in the group’s best list. When others search for your group, they will find you and recognize your authority.
4. Use LinkedIn promotion function
LinkedIn focuses on workplace social networking, and most of the people gathered are high-end white-collar workers and middle and senior managers of enterprises. Its strong relationship nature further subdivides the user groups, and the promoted content can easily spread in social networks, forming a greater influence. Especially for cross-border e-commerce B2B companies, through LinkedIn, they even have the opportunity to contact corporate decision-makers, which is very competitive.
LinkedIn’s high-end characteristics determine that the promotional content must be solid, and it must be the best and most valuable of all content. Professionals have little time to begin with, and if they are bombarded with some empty and vulgar content, it is easy for users to feel disgusted and have no reason to stay. Long-term operation of solid content does require a certain amount of time and energy, but the rewards are worth it. After cross-border e-commerce companies gain a good impression and high prestige in their industry, their brands are more likely to be favored.