Although advertising Pins look like regular Pins, they have more functions. Through advertising Pins, you can add keywords to Pinterest and target specific target groups to achieve goals such as increasing brand awareness and improving conversion rates. Cross-border e-commerce companies can target the audience of advertisements based on user demographics, search terms and interests.
1. Continuously monitor and optimize ad campaigns
Pinterest is a social media platform that is mainly driven by visuals. To successfully run Pinterest ads, you need to constantly test different images, videos, text, keywords, bids and audiences in the ad campaign to finally find the most suitable combination to bring the greatest conversion and benefits. On the ad overview page, you can observe the performance of the ad within 30 days and make optimizations.
2. Add a call to action in the description
A call to action should be missing from the ad campaign. Your target user needs to know what he should do after seeing the Pin ad. More subtle calls to action include “Sign up today for a free trial” or “Download this free guide”.
3. Include relevant keywords in targeting options
Pinterest allows up to 150 keywords to be added to Pin ads, but most marketers mistakenly believe that the more keywords added, the better. In fact, doing so will result in lower click-through rates and conversions. Try to add keywords in a targeted manner, consider how your target customers use Pinterest every day and target these keywords. The keywords selected should not only focus on the target customers, but also remain relevant to the Pin content and the webpages they go to.
4. Use demographic targeting
Even though Pinterest does not offer as many targeting options as other social platforms, it still allows Pin ads to be displayed to the target audience based on demographics such as geography, device, gender, and language. It is very important to use these characteristics to target the right target audience.
5. Continue to bid aggressively
In terms of the cost of Pin ads, you only pay for the clicks you get. Therefore, marketers should continue to measure performance and adjust ad bids accordingly to maximize performance. Although your initial bids may be high, you will see bid prices drop once your ad revenue increases, especially for high-engagement and high-interaction Pins. So, keep testing your ads and optimizing your bids to get the clicks and conversions you need to reach your goals.