1. Clicks
Clicks are the core indicator for evaluating the effectiveness of search engine marketing. It indicates how much traffic the company has brought to the company through the advertisements placed on search engines or related networks. At the same time, clicks cost money, which determines how much money the company intends to pay for each traffic.
2. Conversion rate
Conversion rate (Click Vdalue Rate, CVR) refers to the conversion rate of users clicking on advertisements to reach the target page and effectively register or purchase products. CVR can be expressed by the following formula.
CVR=(Number of conversions/Number of clicks) x100%
3. PV and UV
PV (Page View) refers to the number of times a website page is viewed. Usually, a refresh is counted once, so PV alone cannot be used to measure the number of views of a web page, but a web page with a high number of views must have a high PV value. So, there is another indicator: UV.
UV (Unique Visitor) refers to the number of people who visit a site or click on a web page with different IP addresses. A client is defined as a visitor, and the same client is only counted once between 0:00 and 24:00.
4. CPC, CPM, CPS
SEM (Search Engine Marketing) is a paid marketing model. There are many payment models, the most important of which are the following three.
(1) CPC (Cost Per Click), users pay once for each click, which is the most common form on the Internet.
(2) CPM (Cost Per Mille), advertisers need to pay a negotiated price to the advertising space provider for every thousand times an ad is displayed on the target page.
(3) CPS (Cost Per Sales, advertising amount calculated based on actual sales), which means that advertising fees do not need to be paid in advance, and sales are settled according to the agreed commission ratio.