Compared to product features, product descriptions can contain more content and are more flexible. It should be noted that it is not good for Amazon sellers to frequently change their product descriptions, especially large-scale changes to product descriptions. Therefore, product descriptions should be optimized before going online, and sufficient preparation should be made in the…
There are two ways to register for FBA on the homepage of the Seller Center, namely, shipping to FBA and FBA warehousing. (1) Click the “Convert & SendInventory” button to enter the creation of the shipping order. Select “Create a new shipping order” or “Add to an existing shipping order”, then confirm the mailing address…
The first screen of the product details page contains 7 pictures of the product, the complete title, price, number of product reviews and star rating, and BulletPoints of the product. The second screen contains detailed product descriptions, product category rankings, and information about product attributes such as size and weight. The reason why consumers open…
In Amazon Listing, the weights are Title>Bullet Points>Search Term>Description. It can be seen that the importance of Bullet Points is second only to the title. Therefore, after being attracted by the title, buyers want to have a deeper understanding of the product. This requires sellers to provide buyers with sufficient information in Amazon Bullet Points…
Receiving bad reviews is the most worrying thing for sellers in operation. No matter it is feedback or evaluation, they carefully selected a product, operated it attentively, and finally waited for the order, but suddenly received bad reviews. The key is that bad feedback affects the performance of the account, and bad reviews are an…
① Be brief and concise, and not too long. In order to improve the shopping experience of buyers, Amazon stipulates that after July 15, 2015, the product titles created by Amazon sellers cannot exceed 200 characters. 1 English letter, 1 punctuation or space is counted as 1 character. If you can’t write it, put it…
The product images on the Amazon platform are very simple, which is different from the image style of other cross-border e-commerce platforms. Amazon’s main image, secondary image and details (1) Main image The main image of an Amazon product is the first image of the product, and the other images are secondary images. The main…
Multi-attribute products are generally applicable to clothing and jewelry products, and are generally called variant products. The display format of this product is shown in the figure. Buyers can choose size, color, or size and color. When choosing a different new color, this product is subject to small changes. When different sizes and colors are…
If sellers want to run Amazon stores well, uploading products is a basic skill. For sellers who build their own product pages, Amazon provides multiple ways to upload products. Single product upload (1) Create a new product. Enter the seller backend and select the “Add a Product” option in the INVENTORY drop-down list in the…
Methods for determining whether a product requires classification review: (1) Determine according to the product categories listed officially Amazon has officially specified the categories that require review, do not require review, and prohibit the sale of goods, which can be checked on its official website. Sellers can log in to the corresponding Amazon site official…