The first screen of the product details page contains 7 pictures of the product, the complete title, price, number of product reviews and star rating, and BulletPoints of the product. The second screen contains detailed product descriptions, product category rankings, and information about product attributes such as size and weight.
The reason why consumers open a listing among many search results is that they have a preliminary interest in the listing. To convert interest into purchasing behavior, sellers need to work hard on every detail of the product details.
The product pictures include the main picture and the auxiliary picture, a total of 7 pictures. Sellers should try to show the characteristics of the product from different angles. Deliver the details and functions of the product to consumers from a perceptual level.
The title and Bullet Points should use precise and attractive words to tell consumers the characteristics, points and highlights of their products that are different from other products.
The price should match the price expected by consumers: product reviews are vivid word-of-mouth evidence, eliminating consumers’ doubts about product quality when purchasing.
When consumers browse product descriptions, they are actually seeking psychological resonance. If the information in the product description is accurate and the language is vivid, it can not only accurately express the product but also touch the softest part of the consumer’s heart, then the resonance between the two is successfully established, and the possibility of consumers placing orders is greatly enhanced.
By understanding the process of consumers purchasing products, as well as the consumers’ focus and psychological zeroing process during this period, sellers can know that although the final purchase decision is in the hands of consumers, if sellers can do a good job of Lising in various details according to the consumer’s psychology, their order conversion rate can be greatly improved.
For sellers, an excellent listing is nothing more than the following aspects: product keywords, product images, titles, bullet points, product descriptions, prices, FBA and product reviews, etc.
The optimization of product images, product keywords, titles, product features, etc. has been introduced before. Here we will continue to introduce product descriptions, Q&A and optimization for mobile terminals.