In Amazon Listing, the weights are Title>Bullet Points>Search Term>Description. It can be seen that the importance of Bullet Points is second only to the title. Therefore, after being attracted by the title, buyers want to have a deeper understanding of the product. This requires sellers to provide buyers with sufficient information in Amazon Bullet Points to stimulate buyers’ desire to buy and increase product sales.
①Optimization ideas
Sellers must first think about how to write Bullet Points and how to reflect the biggest features of the product in Bullet Points so that buyers can understand the biggest difference or uniqueness between their products and other products, so as to achieve the purpose of attracting buyers, continuing to test and monitor, and then buying.
②Try to write more keywords to attract buyers
Think of Bullet Points as a supplement to the product title to maximize the display of product features. However, this is not a place to pile up keywords, otherwise buyers will not know what the seller wants to express, so sellers are generally required to use simple descriptions and terms.
③Highlight the key points
Highlight the 5 key points of product information and try to describe the product’s functions and attributes in detail. However, do not add specific information about the company, nor promotional and pricing information, to the product function description.
④Pay attention to the format, be neat and clear
When optimizing products on Amazon, you should make use of the relevant permissions provided by Amazon as much as possible to make the product stand out and help buyers quickly understand the advantages of the product. This requires sellers to be neat and clear when writing Bullet Points.
The first letter of each Bullet Point is capitalized.
You can mark serial numbers to increase organization.
Pay attention to the order of priority of the content, generally from primary to secondary, from simple to complex.