The product images on the Amazon platform are very simple, which is different from the image style of other cross-border e-commerce platforms.
Amazon’s main image, secondary image and details
(1) Main image
The main image of an Amazon product is the first image of the product, and the other images are secondary images. The main image of an Amazon product must be a pure white background, showing a single product, as shown in Figure 8-29.
(2) Secondary image
A secondary image is an image that shows the product from different angles, supplementing the product features and shapes that cannot be highlighted in the main image. Amazon products can have 6 secondary images. It is recommended that the secondary image use a pure white background like the main image.
(3) Product details
Except for Amazon China, only large sellers on Amazon can place images in the details, and ordinary sellers can only enter text to introduce the product in the product details.
There are 7 product images in a listing. Although the display angles are different, they are combined to form a whole product, which also affects consumers’ most intuitive feelings about the product.