① Be brief and concise, and not too long. In order to improve the shopping experience of buyers, Amazon stipulates that after July 15, 2015, the product titles created by Amazon sellers cannot exceed 200 characters. 1 English letter, 1 punctuation or space is counted as 1 character. If you can’t write it, put it in the Search Term.
② The first letter of each word must be capitalized (except a, anand, or, for, on, the, etc.), and it cannot be all capitalized or all lowercase.
③ There cannot be any special characters or punctuation marks, such as “!” “s” “&” “*”, etc., and any side characters cannot be entered in the Chinese input method state. Otherwise, garbled characters may appear in the title. If there are numerical descriptions in the title, use Arabic numerals instead of English. For example, write 2 instead of Two.
④ If it includes bulk sales, please add pack ofxX6 after the product name
⑤ There cannot be trademark symbols in the title, and it cannot have its own SKU number or other codes.
⑥ Do not include too many product details in the title. If the product has multiple uses, only one use or compatibility information can be written, and the others can be filled in the “Bullet Points” (important features or “Descritption” (long description). For example, for multi-model products, it is recommended not to exceed 2 models, and the others can be supplemented in the description or product features.
⑦ There should be no company promotion logistics, freight or any other information not related to the product itself, such as “ree shipping”, “2day*pres Delivery”, “Best seller”, “Hot Item”, “Latest Design”, “New Fashion”, etc.
Features of high-quality titles:
①High-quality titles must be in line with the consumer groups that the product faces and the search habits and grammatical habits of the audience, because only by catering to their preferences can you gain something.
②The main part of a high-quality title must be able to concisely and clearly express “what I want to sell”, so that buyers can clearly diagnose at a glance. What it is. When buyers see such a title, the conversion rate after entering the store will be very high.
③The keywords in a high-quality title must be related to the product. Such a title can maximize the product traffic for the seller and increase exposure.
④The keywords in a high-quality title must also be conducive to search engine crawling and be able to enter the search results.
Therefore, under the premise of meeting Amazon’s rules, titles that can stimulate buyers’ desire to click, titles that can dispel buyers’ concerns about buying and encourage them to buy, and titles that can cater to Amazon’s algorithm to promote exposure are all high-quality titles.