Compared to product features, product descriptions can contain more content and are more flexible.
It should be noted that it is not good for Amazon sellers to frequently change their product descriptions, especially large-scale changes to product descriptions. Therefore, product descriptions should be optimized before going online, and sufficient preparation should be made in the early stage to optimize them in one go.
(1) In-depth understanding and thorough research on the content
First, through a wide range and multi-angle understanding of your own products and related competing products, study the content of competing product descriptions. To optimize your own product description, you should at least read the descriptions of more than 10 similar products that are ranked high.
Then, understand the content of the reviews and Q&A on the competitor’s page, collect the words and questions that consumers like to use, and understand what aspects of the product consumers like and what concerns they have about the product. On this basis, answer the questions that consumers care about and doubt in their own product descriptions, so that you can edit a better product description.
In addition, sellers should pay attention to the English words and expressions in their product descriptions to be consistent with the way consumers express themselves, which will help to narrow the distance with consumers.
Of course, the most important thing is to know yourself and your opponent, understand your own products, find the advantages of your products, and accurately describe your products, so as to highlight the difference between your products and other similar products.
Finally, sellers need to pay attention to the following matters when optimizing Amazon product descriptions.
Do not pile up keywords. If a word appears frequently, it will make consumers feel uncomfortable and incoherent when reading. If a word is used three times, it reaches the upper limit.
Pay attention to the order of descriptions. The most important information should be placed at the front. At the same time, pay attention to the concise expression, not too lengthy, and be able to match pictures so that consumers can see it at a glance.
(2) The form should be uniform and orderly
On the Amazon platform, when publishing a product, it is not a what you see is what you get display format. If the seller does not push the corresponding HTML tag symbol in the product description, no matter how perfect the seller’s pre-edited page is, the display on the Amazon front page after publishing will be densely packed. The messy text directly affects the consumer’s reading experience and causes potential consumers to quietly lose.
Therefore, when sellers edit product descriptions, in addition to excellent content, they must also make full use of HTML tag symbols in terms of form to make the product description equally outstanding. By adding HTML tag symbols, you can achieve a combination of bold and thin fonts, uniformity, and orderly segmentation.
Since the font, size, font color, etc. of Amazon product descriptions are fixed, sellers can only choose bold, line breaks, and blank lines (using two line breaks in a row). The specific usage is as follows:
Line break symbol <br>
First line content <br>
Second line content <br>
Third line content
Bold symbol <b></b>
<b>Content to be bold</>
Sellers can find a better template as a reference when planning product descriptions.