① Pay attention to the relevance between the product title and the buyer’s search terms. Take Snake sandal as an example: the following three description methods are the same in terms of text relevance. So don’t blindly launch new products and repeat the distribution of goods just for the buyer’s search terms. New model sexys…
1. The meaning of keywords Keywords are the information that users enter when using search engines to summarize what they want to find to the greatest extent. Product keywords are composed of several root words and are the key to user searches. Root words refer to words that can independently express product attributes or definitions.…
"Transaction information" includes price setting, unit of measurement, minimum order quantity, payment method and other contents. Prices can only be set according to FOB terms, and you can set tiered prices or interval prices. The payment method can be selected according to the prompts: you can also add other payment methods. "Logistics information" includes delivery…
The store homepage is the main navigation structure of the store. The decoration of the store homepage is generally composed of content selection and layout ideas. The homepage decoration planning mainly considers three factors: shopping guide method, main products and company strength. Shopping guide is the basic function of the store, so how to maximize…
Store decoration is a repackaging and brand-new shaping of an enterprise. It needs to be based on scientific analysis and decision-making of the enterprise and carry out precise plan planning. Store decoration is an important factor affecting the competitive advantage of a store. A good store visual experience can make buyers more professional and credible.…
There are three ways to shoot product videos: ① Use a mobile phone to shoot, prepare a tripod, a small slide rail, a handheld stabilizer and other auxiliary equipment to complete the video shooting; ② Use professional photography tools (such as SLR cameras, video cameras, etc.) to shoot, which can obtain better quality videos; ③…
After the video is shot, it needs to be edited in the post-production to achieve the effect of video marketing. Commonly used video editing software include Videoconferencing and Premiere. There are generally two places to display product videos: the main product image video and the product detail page video. The main image video is the…
“Basic information” includes product name, product keywords, product grouping and product attributes. First fill in the product name, product keywords and product grouping. You can fill in up to 3 product keywords, and each keyword should not exceed 128 characters. Then fill in the “product attributes”. Product attributes are standardized distillations of product features and…
(1) Reasonable composition When shooting product videos, you need to use some composition techniques to make the videos more beautiful. There are several common screen composition methods. Thirds composition: a common composition method in photography, painting, design and other arts. Thirds composition refers to dividing the screen into three equal parts horizontally and vertically. The…
Brand is an intangible asset. Simply introducing the product brand, production scale and production process on the details page can gain the trust of buyers, enhance buyers’ awareness of the product, and highlight the authority of the product. “Recommended matching” is a marketing method that can increase the average order value. This method can guide…