Many sellers may feel confused when facing the huge Amazon inventory. Today we will learn some tips for Amazon inventory management. 1. Make scientific inventory estimates to avoid out-of-stock risks! First, make a scientific inventory estimate plan. Accurately estimate the sales volume of products through historical sales data, market trends and seasonal demand. This can…
There is no perfect CMO, so the scientific and professionalization of marketing functions requires us to form an excellent marketing team. This organizational structure is divided according to the functions involved in the business process. Under the CMO, the heads of the sales department, marketing department and procurement department form a tactical team. Each team…
On the Amazon platform, product exposure is closely related to the choice of keywords, and keyword classification is an important part of effectively managing and optimizing product exposure. This article will discuss in depth the classification methods of Amazon keywords to provide sellers with more targeted optimization and marketing strategies. 1. Product Category Classification The…
Whether it is a large enterprise, a small or medium-sized enterprise, or an individual, when using live broadcast for marketing, the following processes are often indispensable. (1) Sufficient and accurate market research. Sufficient and accurate market research is the most basic step in live broadcast marketing. Only with this step can the subsequent processes be…
On Amazon, a highly competitive platform, efficient store exposure is one of the keys to success. Achieving exposure is equivalent to having traffic, and traffic can be converted into actual sales. To help sellers achieve more efficient exposure on the Amazon platform, the following are four key suggestions: 1. Optimize keywords Keywords play a vital…
Increasing visits to your Amazon store page is a key step to enhance visibility and attract potential customers. Here are some suggestions to help sellers increase visits to their Amazon store page. 1. Optimize product titles and keywords Make sure your product title is attractive and clear, and contains keywords related to your product. Use…
Video production standards and requirements: Videos must comply with basic standards, and the content of the video must not violate relevant laws and regulations of the film and television industry. Information that violates the Advertising Law must not appear in the video, and the overall short video content must conform to socialist values. In addition,…
At the end of 2020, the original Feeds (Fanstong) channel of Alibaba International Station was upgraded to True View (short video channel). Short videos have become an important form for merchants to independently display products, corporate strength and other business dynamics. Through content channels such as wireless stores and short video channels, they accurately reach…
(1) Rules for using coupons. ① The coupon can be used to deduct the product payment in the order amount, excluding logistics costs. ② Coupons have specific usage conditions, that is, one coupon is limited to a single order consumption deduction, cannot be split, and expires. ③ Usage threshold: The order payment amount must be…
In order to help merchants on Alibaba International Station better achieve self-marketing, continuously attract new customers and promote secondary visits, Alibaba International Station has currently launched discount marketing, coupons, SNS (Social Network Services) smart sharing, video marketing and live marketing tools. Discount marketing refers to the price discount given by the seller to the buyer…