On March 22, 2018, then-President Trump of the United States signed a presidential memorandum, which, based on the results of the “301 investigation”, would impose large-scale tariffs on goods imported from China and restrict Chinese companies from investing in and acquiring American companies. On July 10, 2018, the Trump administration once again issued a list…
Christmas is coming, Amazon sellers, are you ready for this annual shopping frenzy? If you find yourself a little confused about finding the right customers, don’t worry! Today I will provide you with a guide to Amazon Christmas long-tail keywords to help you develop an effective promotion strategy. Without further ado, let’s take a deeper…
The role of internal marketing in the strategic cycle. In fact, internal marketing exists in the whole process of activities. Many excellent companies have a clear “employee first” in their values, which is itself a kind of internal marketing. Such as Kazuo Inamori’s Kyocera, KDDI (Japanese telecommunications operator), Southwest Airlines in the United States, and…
When opening Alibaba International Station, you need to submit authentication information, company information, and complete product release before you can choose the date to open the store. Therefore, product information collection is a necessary step in the construction of store infrastructure. Product information collection refers to the organization of basic product information. Product information collection…
1. Purpose of store positioning Store positioning is the starting point of business operations. Through store positioning planning, product and brand differentiation can be achieved. First, based on differentiation, design from multiple aspects such as product features, style, packaging, and visuals can resonate with consumers’ psychology, and make them accept and recognize products and brands,…
Market research is the starting point of marketing. For cross-border e-commerce, there are many environmental factors involved and the situation is complicated. Doing a good job in market research can make enterprises get twice the result with half the effort. The purpose of market research is to provide a scientific basis for market forecasting and…
Marketing must analyze economic trends, the economic conditions of the target market, and whether the purchasing power of customers matches the positioning of their own enterprises and products. 1. Income The income levels and distributable incomes of various countries vary greatly. Income not only affects purchasing power, but also forms consumption styles. Therefore, analyzing income…
With the development of technology, live streaming marketing has become an unstoppable trend in today’s market. Whether it is a merchant who wants to better market his products or an ordinary novice operator, the key to doing a good job in live streaming marketing is to grasp the six core elements of live streaming marketing.…
The importance of product selection research in Amazon store operations cannot be ignored. In a highly competitive market, the concept of 30% operation and 70% product selection highlights the strategic position of product selection. Product selection research is a key step to ensure the successful operation of Amazon stores. It covers important tasks such as…
Enterprise information collection includes the collection of enterprise business certification information and company information (factory, exhibition, R&D team, etc.). The collected enterprise information must comply with the principles of reliability, completeness, real-time and accuracy. (1) Enterprise business certification information collection. The collected enterprise business certification information includes the following three aspects: enterprise license information, enterprise…