Online exhibitions on Alibaba International Station are divided into three categories: comprehensive exhibitions, represented by Alibaba Online Trade Fair and September Procurement Festival, such as online home health exhibitions and online industrial exhibitions; and government joint exhibitions, including cloud exhibitions in Guangdong, Jiangsu, Fujian and Yiwu, Zhejiang, covering most of China’s major export provinces. Online…
Marketing activities refer to activities carried out for the purpose of marketing, which are used as a carrier to enable enterprises to improve their brands or increase sales. In the operation scenario of Alibaba International Station, marketing activities are mainly carried out by merchants around the International Station activities, generally including industry activities, theme activities,…
Product copywriting is to make the company’s products more recognizable and sales-oriented, better gain recognition from the target audience (potential consumers or customers), more effectively convey the product value to the target audience, and stimulate customers’ desire to buy. The three elements of product copywriting are product, brand, and consumer. Good product copywriting is an…
For enterprises, company copywriting is related to the establishment of corporate brand and image. Although copywriting emphasizes creativity, creativity should be based on a framework. Generally speaking, the basic content framework of company copywriting includes the following 4 parts. Part 1: Who are we? That is, company introduction. Usually includes: company name, company profile, corporate…
"With the development of commercial society, the importance of company copywriting has become increasingly prominent. Good copywriting can help improve the company’s external image, attract customers, quickly build trust with customers, and increase order conversion rate. 1. Overview of company copywriting In a broad sense, company copywriting refers to all the textual work done by…
An excellent company copy can attract customers to be interested in the company’s products and services. The company copy should be concise and focus on the key points. The following is a company copy template. Readers can fill in the corresponding English according to the prompts in the brackets for reference and learning. ) Established…
(1) Click “Product Management” → “Manage Products” to enter the “Manage Products” page. Products can be managed on this page. The basic operations mainly include product allocation, product grouping, modifying product status, product editing and batch modification. Among them: products can be assigned to different sub-accounts through product allocation: products can be moved to different…
Video publishing on the computer: The main video publishing channels on Alibaba International Station include product videos, True View videos, and short video activity submissions. (1) Product videos. Product videos mainly include main image videos and detail videos. The publishing process is as follows: My Alibaba → Media Center → Video material → Upload video…
The FABE rule is a very typical profit-based sales method, and it is also a very specific and highly operational profit-based sales method. It uses four key links to very cleverly handle the issues that customers care about, thereby smoothly achieving product sales. When designing pages on e-commerce platforms, product copywriting is like a salesperson…
Click “Product Management” → “Search Diagnosis Home” to enter the Search Diagnosis Center page. You can diagnose store products on this page, and the system will display detailed information such as product optimization suggestions, product effects, and problem products to be optimized. Click “Product Management” → “Product Diagnosis Optimization” to enter the page. You can…