Video publishing on the computer:
The main video publishing channels on Alibaba International Station include product videos, True View videos, and short video activity submissions.
(1) Product videos.
Product videos mainly include main image videos and detail videos. The publishing process is as follows: My Alibaba → Media Center → Video material → Upload video → Confirm upload → Associate main image/detail product → Wait for review.
On the basis of the main image video, Alibaba International Station encourages merchants to apply for high-quality videos. When the video meets the requirements for applying for high-quality videos (based on the good main image video, plus the video’s performance data: the number of effective playbacks in the past 30 days is greater than 10 times), you can apply. High-quality videos will bring more traffic exposure to merchants, which is conducive to improving conversion rates.
(2) True View videos.
The True View channel focuses on content-based videos, which require the selection of labels from three dimensions: “product”, “business”, and “industry” (up to three labels can be selected). Applying the right labels will be more helpful for the display and exposure of merchants’ products, and can obtain more traffic, attract buyers, and gain attention. The video publishing process is: My Alibaba → Media Center → Video Publishing → Publish Video → True View Video → Publish Immediately.
(3) Short video event submission.
Alibaba International Station’s short video centralized scene launches a topic zone every month, which displays the latest market trends, industry-specific content, and special topics of interest to buyers through high-quality, targeted video content. The short video event submission and publishing process is: My Alibaba → Media Center → Event Submission → Video Event → View Details → Submit Immediately.
Mobile video publishing:
Mobile video publishing mainly includes product videos, True View videos, etc., and requires the download and installation of the Alibaba seller client.
(1) Product videos.
The process of releasing product videos on mobile phones is: Alibaba International Station seller homepage → product video → shoot product video → upload product video → release,
(2) True View video.
The process of releasing True View videos on mobile phones is: Alibaba International Station seller → short video → upload short video → release.