brief introduction to Ozon: The rise of the Russian e-commerce giant

By Ultraman

Ozon, founded in 1998, is the fourth largest e-commerce market in Europe and the only multi-category comprehensive B2C e-commerce platform in Russia. It has the most complete logistics facilities in the Russian e-commerce industry and can provide door-to-door delivery services across eleven time zones for Russian customers. With solid infrastructure and an excellent business team,…

Exploring the OZON platform: Profits and challenges for Chinese merchants

By Ultraman

After the outbreak of the Russian-Ukrainian war, many international brands withdrew from the Russian market. This phenomenon has made Chinese products quickly become the main choice of the Russian market due to their advantages of high quality and low price. With the opening of the Russian cross-border e-commerce platform OZON to Chinese merchants in 2022,…

How to promote AliExpress products? What are the methods?

By Ultraman

As a cross-border e-commerce platform, AliExpress has launched different promotion methods, both paid and free, in order to promote its stores and increase product exposure and sales. This article will introduce AliExpress’s product promotion methods in detail and analyze how merchants can choose the promotion method that suits them. First, the through train is the…

OZON size chart: the key to optimizing product promotion for clothing sellers

By Ultraman

The threshold for operating the OZON platform is not high. Of course, it cannot be directly compared with other e-commerce platforms. Each platform corresponds to a different market, and each country has different living consumption habits and preferences, which leads to great differences. To achieve good results in OZON, you need to have a deep…

What are the steps and precautions for grouping products on AliExpress?

By Ultraman

Nowadays, more and more sellers choose to open stores on AliExpress. In the process of opening a store, sellers usually classify their products, which requires creating new groups in order to display products in the store. The following will introduce in detail the specific steps and precautions for creating product groups on AliExpress. The steps…

Ozon review strategy: the key to increasing order speed

By Ultraman

OZON platform sellers can achieve better and faster order generation only if they operate safely under the platform rules and make good use of the platform functions. Next, we will explore in depth the buyer review strategy that is closely related to order speed. 1. Utilize the role of OZON store product reviews Product reviews…

Optimize OZON page: create a high conversion rate product details page

By Ultraman

On the OZON platform, the product details page is called JSON. It is a free marketing tool and one of the key factors affecting the conversion rate of goods. However, how to create a product details page that can achieve a high conversion rate? Unlike other cross-border e-commerce platforms, JSON rich content and text descriptions…