Nowadays, more and more sellers choose to open stores on AliExpress. In the process of opening a store, sellers usually classify their products, which requires creating new groups in order to display products in the store. The following will introduce in detail the specific steps and precautions for creating product groups on AliExpress.
The steps for AliExpress product grouping are as follows.
1. Log in to the AliExpress Seller Center and click the “Product Management” option on the left menu bar. This will open the product management page, which will facilitate your management and setting of products.
2. At the top of the product management page, you can find a button called “Add Product Grouping”, click it.
3. In the pop-up window, you need to enter the name of the product group you want to create, such as “Spring New Products”. It is important to give it a concise and clear name.
4. After entering the name of the product group, click the “OK” button to complete the creation of the product group.
5. On the product management page, select the products you want to add to the product group, and then click the “Batch Operation” button in the upper right corner. This will open a drop-down menu for you to select an action.
6. In the drop-down menu, select “Add to Product Group” and then select the product group you just created, such as “Spring New Products”.
7. Finally, click the “OK” button to successfully add the product to the specified product group.
When grouping products, you also need to pay attention to the following points.
1. Avoid products without groups, as this will cause the system to add an additional “Other” group to your group. For ease of management and browsing, make sure all products are grouped.
2. Don’t focus too much on the grouping of promotional products. It is best to control the proportion of promotional groups within a reasonable range, preferably no more than 3. This ensures a balanced product classification and does not cause confusion to buyers.
3. Don’t put unrelated products in the same group. Make sure the products in each group are similar or related to each other so that buyers can find the products they need.
4. Avoid using professional information that is difficult for buyers to understand to group. Use simple and clear names, which will make it easier for buyers to understand and choose the products they want to buy.
5. Don’t create too many product groups. Too many groups may confuse buyers and make it difficult to choose. Keep the number of groups moderate to provide clear and concise product classification.
Please note that AliExpress product grouping can be divided into manual grouping and custom rule grouping. Manual grouping can be set to a maximum of 10, while custom rule grouping can be set to a maximum of 5. You can also set 10 sub-groups under each manual grouping, but groups created by custom rules do not support sub-grouping. So the total number of manual grouping and custom rule grouping is up to 105 product groups.
By grouping similar or related products together and setting up appropriate AliExpress product groupings, seller friends can improve the overall efficiency and sales of their stores. I hope these steps and precautions can help you when creating product groupings on AliExpress!