As a cross-border e-commerce platform, AliExpress has launched different promotion methods, both paid and free, in order to promote its stores and increase product exposure and sales. This article will introduce AliExpress’s product promotion methods in detail and analyze how merchants can choose the promotion method that suits them.
First, the through train is the main channel for AliExpress’s in-site promotion. Through the through train, merchants can directly attract traffic to their stores, increase product exposure and traffic, and thus increase sales and product rankings. For the hot-selling products in the store, the through train can get more exposure and improve the conversion effect of the hot-selling products, and can also be used to test new products.
Secondly, in addition to the platform’s own activities, AliExpress also has many marketing activities for merchants to choose from. In particular, for the platform’s activities, if merchants have suitable products, it is recommended to actively participate in the registration, especially the flash sale activities such as Flash Deal, which can get more exposure and increase the conversion rate.
Third, there is an “IIVE” position on the homepage of AliExpress, which is the platform’s Internet celebrity task directional investment promotion, and it is also an important in-site promotion channel. Merchants can find “expert cooperation” in the background, open an Internet celebrity task platform, and cooperate with Internet celebrities in related fields to live broadcast to enhance the publicity effect of products.
In addition to on-site promotion, AliExpress also provides a variety of off-site promotion methods.
The first is affiliate marketing, which is similar to the promotion method of Taobao Alliance. Merchants can use advertising resources on other websites for promotion through professional marketing agencies and pay commissions according to transactions. Through affiliate marketing promotion, merchants can get more exposure opportunities and can accurately show them to target customers, thereby increasing sales.
The second is to use social platforms for promotion, such as YouTube, Facebook, Instagram, etc. Merchants can highlight the core selling points of products on these platforms, show the advantages of products, and open advertising promotion to obtain more display opportunities.
Different promotion methods are suitable for different merchants, so merchants need to choose the appropriate promotion method according to their own situation. You can comprehensively consider factors such as your product characteristics, target customer groups, and budget, and choose the most appropriate promotion method to promote your products. In addition, merchants can also continuously optimize and adjust according to the promotion effect to obtain better promotion results.
To sum up, AliExpress provides a variety of promotion methods. Merchants can choose the promotion method that suits them according to their own needs, and increase product exposure and sales through promotion to further expand their business scale. Merchants need to make good use of all available resources to promote. In the Internet age, social resources are quite abundant. As long as merchants have the motivation and willingness, it is completely feasible to promote products. Of course, merchants should also consider the operation and actual situation of the store during the promotion process.