After the outbreak of the Russian-Ukrainian war, many international brands withdrew from the Russian market. This phenomenon has made Chinese products quickly become the main choice of the Russian market due to their advantages of high quality and low price. With the opening of the Russian cross-border e-commerce platform OZON to Chinese merchants in 2022, some merchants have settled in, triggering an explosive growth in daily orders.
After a friend settled in the platform, the daily order volume was dozens of orders, and even up to 200 orders on a certain day, setting an amazing record. However, since it takes about 40 days for Chinese goods to be delivered to Russia, it also means that huge advance payments are required. The friend’s logistics costs exceeded more than 100,000 yuan in one month. With the arrival of the Spring Festival, the friend began to gradually reduce the scale.
Entering the new year, as more merchants flocked to the OZON platform, the platform gradually began to improve various mechanisms. My friend used to sell counterfeit products, but now unauthorized goods have been removed from the platform. Therefore, the daily order volume is no longer as large as before, roughly around 10 orders. Calculated at a profit of about 30 yuan per order, the total monthly income is about 7,000 yuan. However, considering factors such as customer returns and exchanges, the final monthly profit is roughly around 6,000 yuan.
Therefore, it is not the best choice to engage in OZON platform sales full-time at present. However, as a part-time opportunity, it is still potential to participate in it. This process requires merchants to grasp the platform’s mechanisms and challenges in order to obtain considerable profits on the OZON platform. In the highly competitive cross-border e-commerce field, reasonable business strategies and continuous efforts can bring long-term business benefits.