OZON platform sellers can achieve better and faster order generation only if they operate safely under the platform rules and make good use of the platform functions. Next, we will explore in depth the buyer review strategy that is closely related to order speed.
1. Utilize the role of OZON store product reviews
Product reviews have a huge impact on the ranking in search results, and products with reviews usually rank higher.
Reviews can attract buyers’ attention and prompt them to click on related product cards more frequently.
Reviews usually come with additional information, such as photos, which can help buyers make more accurate choices among many products.
According to OZON platform data, products that receive reviews are added to shopping carts 30% more frequently than products that do not receive reviews.
In order to increase the purchase rate, OZON platform recommends that products should have at least five good reviews. If buyers cannot leave good reviews spontaneously, OZON platform also provides services to collect good reviews, but will charge a corresponding fee. This has actually become an advertising promotion strategy for OZON platform.
2. Review Points Strategy
Use points to motivate buyers to leave reviews for products.
Set options to automatically collect positive reviews for products.
After purchasing and receiving the product, buyers will see promotional materials on the OZON platform to encourage them to leave reviews. After leaving reviews for the product, buyers will receive points. These points can be used to purchase other products on the OZON platform. Sellers need to pay points to buyers who provide positive reviews (1 point = 1 ruble) and pay the OZON platform commission (10% of the total points).
3. Set up a positive review collection plan
Step 1: Click on the new product list to enter the Promotion → Review page.
Step 2: Open the page and fill in the following information:
Indicate the product name or description in the Name menu bar.
Select the collection period for product reviews in the Campaign Participation Period menu bar. After the positive review collection period ends, the system will automatically stop collecting.
Add products (can be single or multiple) that need to be collected and reviewed in the product selection module. You can search by product name or number.
Step 3: Click Create List.
Step 4: On the page that opens, fill in the following:
Total number of reviews collected: The number of positive reviews for a specific product that needs to be collected. Once the specified number is reached, the system will automatically stop collecting.
Points corresponding to 1 review: Sellers can set different point values for buyers who leave reviews with and without photos. Buyers are more inclined to trust reviews with photos, and the minimum points corresponding to reviews are 50 points.
By making good use of the evaluation strategy of the OZON platform, sellers can increase product exposure, increase shopping cart placement rates, and encourage buyers to actively participate in evaluations through point strategies. These strategies will help speed up the order process and bring better development to the seller’s business.